Foster Sundry is a specialty grocer, fromager, and butcher located in Bushwick, Brooklyn. They renovated a storefront to house gourmet cheeses and grass-fed meats. As they prepared the store to open, we developed a brand identity that would set them apart as an iconic local business. Our system spoke to traditional craft and paid homage to techniques that are celebrated for their quality, yet difficult to master. From coffee cups to packaging and social media, we created typography, images, and a logo system that evoked an old-school sensibility with a new-school sense of humor.