When editor and creative director Sarah Coffey decided to brand her consultancy, Clearer Collective, she came to us for a distinct look. Searching for something that felt warm, unique, and organic, she tapped us to create a visual identity and provide art direction. We started by developing a logo and color palette, and we built out a set of styling guidelines that would bring future projects and products to life. From editorial work and video production to a future online shop, she needed an identity that could grow alongside her work and pull together a wide variety of services and offerings. The result is a holistic brand, built to evolve with her business.