An established brand consultancy, Westmeath came to us looking for new ways to breathe life into their brand. We started by building a style guide incorporating their current logo, but providing a fresh color palette, photo art direction, illustration styles, and a new set of icons to use in their marketing. We also provided direction for writing in a distinct voice, creating team headshots, and developing bios. To cater their messaging to their customer, we created personas that could guide business development. Finally, we crafted a clear and compelling website that highlighted their bright personalities and strong shared experiences. Our work helped Westmeath reinvigorate their work with established clients while reaching new ones.