KHWorks
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Westmeath

Concierge, a travel agency startup, hired me to design their Berlin guide. It was a very small map that was meant to fold and fit in your back pocket.

 
 
 

Project

Westmeath

Description

An established brand consultancy, Westmeath came to us looking for new ways to breathe life into their brand. We started by building a style guide incorporating their current logo, but providing a fresh color palette, photo art direction, illustration styles, and a new set of icons to use in their marketing. We also provided direction for writing in a distinct voice, creating team headshots, and developing bios. To cater their messaging to their customer, we created personas that could guide business development. Finally, we crafted a clear and compelling website that highlighted their bright personalities and strong shared experiences. Our work helped Westmeath reinvigorate their work with established clients while reaching new ones.

 

Collaborators

Abigail Jacobs
Kristopher Freeman

Tags

Brand Refresh
Styleguide Creation
Voice & Copy
Identity System
Web Strategy
Web Design
Development
SEO

 
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